HISTORY OF GENERATIONS
THE LEGEND OF NEXT GENERATION
Years later as a technical director at the Aaltonen shoe factory and as right-hand of Emil Aaltonen worked the son of the Partola estate, Pentti Palmroth. This young challenger founded his own factory in the Partola region. The second Finnish shoe-legend was born.
Next Generation descends straight from both of these legendary figures. Next Generation rely on long-standing tradition, but it is at the same time dynamic and modern shoe and boot collection, which brings new innovations and modern design in to the markets.
Genuine - Original
TERO PALMROTH DESIGN
In 1979 a young Italian entepreneur called Renzo Rosso ordered 1600 pairs of Tero's WOMAN/MAN 2000 collection boots for his newly started jeans and fashion business. Rosso's business grew into global brand DIESEL and has sold over 100 000 000 pairs of jeans since 1978.