Once upon a time there lived a humble young shoemaker's apprentice in Sääksmäki, Finland. This boy, Emil, grew to become the founder of shoemaking industry in Finland.

Years later as a technical director at the Aaltonen shoe factory and as right-hand of Emil Aaltonen worked the son of the Partola estate, Pentti Palmroth. This young challenger founded his own factory in the Partola region. The second Finnish shoe-legend was born.

Next Generation descends straight from both of these legendary figures. Next Generation rely on long-standing tradition, but it is at the same time dynamic and modern shoe and boot collection, which brings new innovations and modern design in to the markets.